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This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder value, but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable. Malcolm McDonald, Stan Maklan and Peter Mouncey introduce strategic marketing planning and then describe in detail the key steps in the modelling process as well as the procedures for applying it in practice.
Updated throughout, this new edition includes the latest digital and social media metrics and advice on measuring the effectiveness of multichannel strategies. Marketing Value Metrics will enable marketing executives to measure more effectively the impact of marketing activity against organizational goals and will empower marketing teams and their managers to justify and defend their plans and strategies to their CEOs and CFOs.
This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder value, but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable. Malcolm McDonald, Stan Maklan and Peter Mouncey introduce strategic marketing planning and then describe in detail the key steps in the modelling process as well as the procedures for applying it in practice.
Updated throughout, this new edition includes the latest digital and social media metrics and advice on measuring the effectiveness of multichannel strategies. Marketing Value Metrics will enable marketing executives to measure more effectively the impact of marketing activity against organizational goals and will empower marketing teams and their managers to justify and defend their plans and strategies to their CEOs and CFOs.
Prisen for levering afhænger af typen af dit medlemskab, eller om du ikke har et medlemskab.
Hvis du ikke har et medlemsskab er priserne som følger:
| Levering til pakkeshop | 39,95 kr. pr. ordre |
| Hjemmelevering | 59,90 kr. pr. ordre |
Med et guldmedlemsskab er leveringspriserne:
| Levering til pakkeshop. Ordrer under 250 kr. | 34,95 kr. pr. ordre |
| Levering til pakkeshop. Ordrer over 250 kr. | 24,95 kr. pr. ordre |
| Hjemmelevering. Ordrer under 250 kr. | 59,90 kr. pr. ordre |
| Hjemmelevering. Ordrer over 250 kr. | 49,90 kr. pr. ordre |
Med et plating- eller streaming medlemsskab er leveringspriserne:
| Levering til pakkeshop. Ordrer under 250 kr. | 24,95 kr. pr. ordre |
| Levering til pakkeshop. Ordrer over 250 kr. | 0 kr. pr. ordre |
| Hjemmelevering. Ordrer under 250 kr. | 44,90 kr. pr. ordre |
| Hjemmelevering. Ordrer over 250 kr. | 19,95 kr. pr. ordre |
Bemærk venligst, at vi forbeholder os retten til at ændre i et fragtbeløb efter ordreafgivelse, hvis man som kunde har opnået en særlig fragtpris pga. køb for over 250 kr. og efterfølgende retter i sin ordre, så ordrebeløbet kommer under 250 kr. Ovenstående fragtpriser for ordrer under 250 kr. vil i så fald være gældende.
Levering
Varerne sendes indenfor 1-6 hverdage. Den konkrete leveringstid står oplyst ved hver enkelt vare. Levering sker med PostNord eller DAO distribution. Vi leverer kun i Danmark og ikke til Grønland og Færøerne.
Vær opmærksom på, at DAO ofte leverer om natten, og at der ikke skal kvitteres for modtagelse af pakken fra DAO. Hvis ikke DAO kan levere pakken forsvarligt ved dør eller i postkasse,
vil pakken i stedet blive leveret til nærmeste pakkeshop, også selvom du har betalt for hjemmelevering.
