Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Multiculturalism and Advertising
SPAR
kr 150
Multiculturalism and Advertising
Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures.This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the ''elite'' as well as the ''less elite'' -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.
Kampagne pris Velkomst pris 384 kr
Medlemspris 399 kr
Kampagnepris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til medlems- og kampagnepris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Bogen er desværre udsolgt fra forlaget - se andre bøger af samme genre her
Normalpris 534 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Bogen er desværre udsolgt fra forlaget - se andre bøger af samme genre her
Spar 150 kr
Velkommen 10%
God 15.777 anmeldelser på
Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures.This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the ''elite'' as well as the ''less elite'' -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.
Produktdetaljer
Sprog: Engelsk
Sider: 244
ISBN-13: 9780199453566
Indbinding: Hardback
Udgave:
ISBN-10: 019945356X
Udg. Dato: 5 sep 2019
Længde: 22mm
Bredde: 148mm
Højde: 221mm
Oplagsdato: 5 sep 2019
Forfatter(e) Anuradha (Professor Bhattacharjee, Anuradha ) Bhattacharjee, Anuradha Bhattacharjee


Kategori Etniske minoriteter og multikulturelle studier


Sprog Engelsk


Indbinding Hardback


Sider 244


Udgave


Længde 22mm


Bredde 148mm


Højde 221mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Kampagne pris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (INDBUNDET)
Kampagne pris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Kampagne pris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Kampagne pris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (INDBUNDET)
Kampagne pris kr 148

kr 199
Normalpris
kr 153
Medlemspris
SPAR
kr 51
BOG (INDBUNDET)
Kampagne pris kr 182

kr 250
Normalpris
kr 189
Medlemspris
SPAR
kr 68
BOG (INDBUNDET)
Kampagne pris kr 29

kr 134
Normalpris
kr 40
Medlemspris
SPAR
kr 105
BOG (HÆFTET)
Kampagne pris kr 188

kr 269
Normalpris
kr 196
Medlemspris
SPAR
kr 81
BOG (INDBUNDET)
Kampagne pris kr 119

kr 120
Normalpris
kr 119
Medlemspris
SPAR
kr 1
BOG (INDBUNDET)
Kampagne pris kr 191

kr 300
Normalpris
kr 202
Medlemspris
SPAR
kr 109
BOG (HÆFTET)
Kampagne pris kr 27

kr 227
Normalpris
kr 47
Medlemspris
SPAR
kr 200
BOG (INDBUNDET)
Kampagne pris kr 199

kr 300
Normalpris
kr 209
Medlemspris
SPAR
kr 101
BOG (INDBUNDET)
Kampagne pris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (HÆFTET)
Kampagne pris kr 186

kr 249
Normalpris
kr 192
Medlemspris
SPAR
kr 63
BOG (HARDBACK)
Kampagne pris kr 223

kr 299
Normalpris
kr 231
Medlemspris
SPAR
kr 76
BOG (INDBUNDET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (HÆFTET)
Kampagne pris kr 189

kr 299
Normalpris
kr 200
Medlemspris
SPAR
kr 110
BOG (PAPERBACK)
Kampagne pris kr 165

kr 197
Normalpris
kr 168
Medlemspris
SPAR
kr 32
BOG (HÆFTET)
Kampagne pris kr 164

kr 199
Normalpris
kr 168
Medlemspris
SPAR
kr 35
BOG (PAPERBACK)
Kampagne pris kr 114

kr 127
Normalpris
kr 115
Medlemspris
SPAR
kr 13