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Myths of PR
Af: Rich Leigh Engelsk Paperback
SPAR
kr 49
Myths of PR
Af: Rich Leigh Engelsk Paperback

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated ''all publicity is good publicity'', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated ''all publicity is good publicity'', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9780749479596
Indbinding: Paperback
Udgave:
ISBN-10: 0749479590
Kategori: PR
Udg. Dato: 3 apr 2017
Længde: 13mm
Bredde: 157mm
Højde: 234mm
Oplagsdato: 3 apr 2017
Forfatter(e): Rich Leigh
Forfatter(e) Rich Leigh


Kategori PR


Sprog Engelsk


Indbinding Paperback


Sider 224


Udgave


Længde 13mm


Bredde 157mm


Højde 234mm

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