Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Native Advertising
Af: Dale Lovell Engelsk Paperback
SPAR
kr 17
Native Advertising
Af: Dale Lovell Engelsk Paperback

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.

This comprehensive study by one of the industry''s foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.

Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.

Kampagne pris Velkomst pris 286 kr
Medlemspris 288 kr
Kampagnepris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til medlems- og kampagnepris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 303 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 17 kr
Velkommen 15%
Se vores konkurrenters priser her
God 15.807 anmeldelser på

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.

This comprehensive study by one of the industry''s foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.

Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.

Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9780749481162
Indbinding: Paperback
Udgave:
ISBN-10: 0749481161
Kategori: Reklame
Udg. Dato: 3 okt 2017
Længde: 20mm
Bredde: 158mm
Højde: 235mm
Oplagsdato: 3 okt 2017
Forfatter(e): Dale Lovell
Forfatter(e) Dale Lovell


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 248


Udgave


Længde 20mm


Bredde 158mm


Højde 235mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Kampagne pris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Kampagne pris kr 859

kr 1.499
Normalpris
kr 923
Medlemspris
SPAR
kr 640
BOG (INDBUNDET)
Kampagne pris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Kampagne pris kr 240

kr 349
Normalpris
kr 251
Medlemspris
SPAR
kr 109
BOG (HÆFTET)
Kampagne pris kr 207

kr 269
Normalpris
kr 213
Medlemspris
SPAR
kr 62
BOG (INDBUNDET)
Kampagne pris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (HÆFTET)
Kampagne pris kr 202

kr 279
Normalpris
kr 210
Medlemspris
SPAR
kr 77
BOG (HÆFTET)
Kampagne pris kr 229

kr 329
Normalpris
kr 239
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Kampagne pris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (INDBUNDET)
Kampagne pris kr 194

kr 270
Normalpris
kr 202
Medlemspris
SPAR
kr 76
BOG (HÆFTET)
Kampagne pris kr 152

kr 199
Normalpris
kr 157
Medlemspris
SPAR
kr 47
BOG (INDBUNDET)
Kampagne pris kr 118

kr 149
Normalpris
kr 121
Medlemspris
SPAR
kr 31
BOG (INDBUNDET)
Kampagne pris kr 229

kr 299
Normalpris
kr 236
Medlemspris
SPAR
kr 70
BOG (INDBUNDET)
Kampagne pris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (HÆFTET)
Kampagne pris kr 154

kr 199
Normalpris
kr 159
Medlemspris
SPAR
kr 45
BOG (INDBUNDET)
Kampagne pris kr 209

kr 249
Normalpris
kr 213
Medlemspris
SPAR
kr 40
BOG (INDBUNDET)
Kampagne pris kr 59

kr 149
Normalpris
kr 68
Medlemspris
SPAR
kr 90
BOG (HÆFTET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (HÆFTET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Kampagne pris kr 216

kr 279
Normalpris
kr 222
Medlemspris
SPAR
kr 63
Vi anbefaler også
BOG (PAPERBACK)
Kampagne pris kr 249

kr 292
Normalpris
kr 253
Medlemspris
SPAR
kr 43
BOG (HARDBACK)
Kampagne pris kr 178

kr 220
Normalpris
kr 182
Medlemspris
SPAR
kr 42
BOG (PAPERBACK)
Kampagne pris kr 196

kr 249
Normalpris
kr 201
Medlemspris
SPAR
kr 53
BOG (PAPERBACK)
Kampagne pris kr 242

kr 263
Normalpris
kr 244
Medlemspris
SPAR
kr 21
E-BOG
Kampagne pris kr 175

kr 219
Normalpris
kr 179
Medlemspris
SPAR
kr 44
BOG (HARDBACK)
Kampagne pris kr 247

kr 254
Normalpris
kr 248
Medlemspris
SPAR
kr 7
BOG (PAPERBACK)
Kampagne pris kr 315

kr 337
Normalpris
kr 317
Medlemspris
SPAR
kr 22
BOG (PAPERBACK)
Kampagne pris kr 335

kr 345
Normalpris
kr 336
Medlemspris
SPAR
kr 10
BOG (PAPERBACK)
Kampagne pris kr 252

kr 297
Normalpris
kr 257
Medlemspris
SPAR
kr 45
BOG (PAPERBACK)
Kampagne pris kr 376

kr 416
Normalpris
kr 380
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Kampagne pris kr 376

kr 416
Normalpris
kr 380
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Kampagne pris kr 358

kr 393
Normalpris
kr 362
Medlemspris
SPAR
kr 35
BOG (PAPERBACK)
Kampagne pris kr 198

kr 253
Normalpris
kr 204
Medlemspris
SPAR
kr 55
BOG (PAPERBACK)
Kampagne pris kr 400

kr 450
Normalpris
kr 405
Medlemspris
SPAR
kr 50
BOG (PAPERBACK)
Kampagne pris kr 333

kr 416
Normalpris
kr 341
Medlemspris
SPAR
kr 83
BOG (HARDBACK)
Kampagne pris kr 184

kr 229
Normalpris
kr 189
Medlemspris
SPAR
kr 45
BOG (PAPERBACK)
Kampagne pris kr 376

kr 416
Normalpris
kr 380
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Kampagne pris kr 230

kr 247
Normalpris
kr 232
Medlemspris
SPAR
kr 17
BOG (PAPERBACK)
Kampagne pris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Kampagne pris kr 191

kr 242
Normalpris
kr 196
Medlemspris
SPAR
kr 51