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Omnichannel Retail
Af: Miya Knights, Tim Mason Engelsk Paperback
SPAR
kr 76
Omnichannel Retail
Af: Miya Knights, Tim Mason Engelsk Paperback

FINALIST: Business Book Awards 2020 - Sales and Marketing Category

According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today''s shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping.

Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

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FINALIST: Business Book Awards 2020 - Sales and Marketing Category

According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today''s shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping.

Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9780749484460
Indbinding: Paperback
Udgave:
ISBN-10: 0749484462
Udg. Dato: 3 apr 2019
Længde: 14mm
Bredde: 237mm
Højde: 169mm
Oplagsdato: 3 apr 2019
Forfatter(e): Miya Knights, Tim Mason
Forfatter(e) Miya Knights, Tim Mason


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Paperback


Sider 224


Udgave


Længde 14mm


Bredde 237mm


Højde 169mm

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