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On Purpose
Af: Shaun Smith, Andy Milligan Engelsk Paperback
SPAR
kr 69
On Purpose
Af: Shaun Smith, Andy Milligan Engelsk Paperback

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels.

Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including:

- Altro
- Barclays Bank
- Best Western
- citizenM
- IKEA
- LEGO
- Liberty Global Business Services
- London 2012 Olympics
- Lush
- Nissan
- O2
- Timpson
- Zappos

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Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels.

Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including:

- Altro
- Barclays Bank
- Best Western
- citizenM
- IKEA
- LEGO
- Liberty Global Business Services
- London 2012 Olympics
- Lush
- Nissan
- O2
- Timpson
- Zappos

Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9780749471910
Indbinding: Paperback
Udgave:
ISBN-10: 0749471913
Kategori: Salg og marketing
Udg. Dato: 3 nov 2015
Længde: 17mm
Bredde: 158mm
Højde: 234mm
Oplagsdato: 3 nov 2015
Forfatter(e): Shaun Smith, Andy Milligan
Forfatter(e) Shaun Smith, Andy Milligan


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 288


Udgave


Længde 17mm


Bredde 158mm


Højde 234mm

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