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Planning and Managing Public Relations Campaigns
Af: Anne Gregory Engelsk Paperback
SPAR
kr 37
Planning and Managing Public Relations Campaigns
Af: Anne Gregory Engelsk Paperback

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best ''how-to'' guides available.

Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

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Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best ''how-to'' guides available.

Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

Produktdetaljer
Sprog: Engelsk
Sider: 352
ISBN-13: 9781789663204
Indbinding: Paperback
Udgave:
ISBN-10: 1789663202
Kategori: PR
Udg. Dato: 3 dec 2020
Længde: 23mm
Bredde: 156mm
Højde: 233mm
Oplagsdato: 3 dec 2020
Forfatter(e): Anne Gregory
Forfatter(e) Anne Gregory


Kategori PR


Sprog Engelsk


Indbinding Paperback


Sider 352


Udgave


Længde 23mm


Bredde 156mm


Højde 233mm

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