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Qualitative Methods in Business Research
Af: Anne Kovalainen, Paivi Eriksson Engelsk Paperback
SPAR
kr 164
Qualitative Methods in Business Research
Af: Anne Kovalainen, Paivi Eriksson Engelsk Paperback

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

 

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.  It also:

  • Explores the challenges of working with qualitative data
  • Introduces qualitative methods including interviews, focus groups & ethnography

New to the 2nd edition:

  • The role of digital tools and social media, and how you can use them for data collection
  • 3 new chapters on qualitative content analysis, visual research and publishing research.

Praise for the 1st edition:

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research′ - The Qualitative Report

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This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

 

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.  It also:

  • Explores the challenges of working with qualitative data
  • Introduces qualitative methods including interviews, focus groups & ethnography

New to the 2nd edition:

  • The role of digital tools and social media, and how you can use them for data collection
  • 3 new chapters on qualitative content analysis, visual research and publishing research.

Praise for the 1st edition:

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research′ - The Qualitative Report

Produktdetaljer
Sprog: Engelsk
Sider: 376
ISBN-13: 9781446273395
Indbinding: Paperback
Udgave:
ISBN-10: 1446273393
Kategori: Forskningsmetoder
Udg. Dato: 26 nov 2015
Længde: 21mm
Bredde: 172mm
Højde: 242mm
Oplagsdato: 26 nov 2015
Forfatter(e) Anne Kovalainen, Paivi Eriksson


Kategori Forskningsmetoder


Sprog Engelsk


Indbinding Paperback


Sider 376


Udgave


Længde 21mm


Bredde 172mm


Højde 242mm

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