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Qualitative Research Methods in Public Relations and Marketing Communications
SPAR
kr 195
Qualitative Research Methods in Public Relations and Marketing Communications

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

 

This new edition:

  • Identifies the skills and strategies needed to conduct authentic, trustworthy research
  • Highlights specific analytical techniques associated within the main research approaches
  • Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research

 

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

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The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

 

This new edition:

  • Identifies the skills and strategies needed to conduct authentic, trustworthy research
  • Highlights specific analytical techniques associated within the main research approaches
  • Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research

 

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

Produktdetaljer
Sprog: Engelsk
Sider: 416
ISBN-13: 9780415471183
Indbinding: Paperback
Udgave:
ISBN-10: 0415471184
Udg. Dato: 24 aug 2010
Længde: 21mm
Bredde: 235mm
Højde: 157mm
Oplagsdato: 24 aug 2010
Forfatter(e) Immy Holloway, Christine Daymon, Immy (University of Bournemouth Holloway, Christine (Murdoch University Daymon


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 416


Udgave


Længde 21mm


Bredde 235mm


Højde 157mm

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