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R for Marketing Research and Analytics
Af: Elea McDonnell Feit, Chris Chapman Engelsk Paperback
SPAR
kr 198
R for Marketing Research and Analytics
Af: Elea McDonnell Feit, Chris Chapman Engelsk Paperback
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
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This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Produktdetaljer
Sprog: Engelsk
Sider: 454
ISBN-13: 9783319144351
Indbinding: Paperback
Udgave:
ISBN-10: 3319144359
Kategori: Salg og marketing
Udg. Dato: 25 mar 2015
Længde: 25mm
Bredde: 236mm
Højde: 158mm
Oplagsdato: 25 mar 2015
Forfatter(e) Elea McDonnell Feit, Chris Chapman


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 454


Udgave


Længde 25mm


Bredde 236mm


Højde 158mm

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