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Services Marketing Management
Af: Angela Pirrie, Peter Mudie Engelsk Paperback
SPAR
kr 81
Services Marketing Management
Af: Angela Pirrie, Peter Mudie Engelsk Paperback
Services Marketing Management builds on the success of the previous editions, formally entitled ''The Management and Marketing of Services'', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.

This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity.

Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world.

A web based lecturer resource accompanies the text.
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Services Marketing Management builds on the success of the previous editions, formally entitled ''The Management and Marketing of Services'', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.

This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity.

Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world.

A web based lecturer resource accompanies the text.
Produktdetaljer
Sprog: Engelsk
Sider: 280
ISBN-13: 9780750666749
Indbinding: Paperback
Udgave:
ISBN-10: 0750666749
Kategori: Salg og marketing
Udg. Dato: 10 mar 2006
Længde: 18mm
Bredde: 246mm
Højde: 191mm
Oplagsdato: 10 mar 2006
Forfatter(e): Angela Pirrie, Peter Mudie
Forfatter(e) Angela Pirrie, Peter Mudie


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 280


Udgave


Længde 18mm


Bredde 246mm


Højde 191mm

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