The global agro and food industry faces a number of strategic challenges. Globalization, growth opportunities, vertical integration, food security, trade liberalization, ownership and consumer trends are among the threats and opportunities facing many businesses in the agro and food industry. This book describes 11 examples where agro and food companies have met strategic challenges and where these companies have made a wide range of choices based on market and company analyses.
The cases in the book are supported by relevant theories, models and methods, so that the experience can be generalized. The intention is that the challenges, analyses, considerations and solutions can inspire and be used by other companies, by students, by owners and by other stakeholders.