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Strategizing Communication
SPAR
kr 40
Strategizing Communication
Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success.

Now in its second edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges, which organizations face when communicating in today’s hybrid media landscape. Thoroughly rewritten, the new edition includes updated cases and fresh empirical examples, considerations of current developments in areas like social corporate sustainability and crisis communication as well as detailed accounts of relevant theories of e.g. organizational culture and sociomateriality. The goal, however, remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication - to plan for process.
Kampagne pris 335 kr
Medlemspris 339 kr
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Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success.

Now in its second edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges, which organizations face when communicating in today’s hybrid media landscape. Thoroughly rewritten, the new edition includes updated cases and fresh empirical examples, considerations of current developments in areas like social corporate sustainability and crisis communication as well as detailed accounts of relevant theories of e.g. organizational culture and sociomateriality. The goal, however, remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication - to plan for process.
Produktdetaljer
Sprog: Engelsk
Sider: 0
ISBN-13: 9788759334775
Indbinding: Hæftet
Udgave: 2
ISBN-10: 8759334770
Udg. Dato: 6 aug 2020
Længde: 25mm
Bredde: 172mm
Højde: 241mm
Oplagsdato: 19 aug 2022
Forfatter(e) Ib Tunby Gulbrandsen, Sine Nørholm Just


Kategori Kommunikationsstudier


Sprog Engelsk


Indbinding Hæftet


Sider 0


Udgave 2


Længde 25mm


Bredde 172mm


Højde 241mm

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