Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Sustainable Marketing Planning
SPAR
kr 138

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek people-friendly and planet-friendly products and services. Using sustainable marketing techniques to create value ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness.

With marketing planning absent from the current textbook offering, this book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these strategies and reflecting on the historical and current criticisms aimed at marketing, students will be shown how to implement changes while being encouraged to reflect on why they are needed. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Finally, PowerPoint lecture slides and Multiple Choice Questions sections are provided for each chapter as electronic resources.

Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book should be core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations.

Kampagne pris Velkomst pris 384 kr
Medlemspris 398 kr
Kampagnepris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til medlems- og kampagnepris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Normalpris 522 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Spar 138 kr
Velkommen 10%
God 15.773 anmeldelser på

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek people-friendly and planet-friendly products and services. Using sustainable marketing techniques to create value ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness.

With marketing planning absent from the current textbook offering, this book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these strategies and reflecting on the historical and current criticisms aimed at marketing, students will be shown how to implement changes while being encouraged to reflect on why they are needed. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Finally, PowerPoint lecture slides and Multiple Choice Questions sections are provided for each chapter as electronic resources.

Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book should be core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations.

Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9780367025212
Indbinding: Paperback
Udgave:
ISBN-10: 0367025213
Udg. Dato: 11 nov 2019
Længde: 16mm
Bredde: 248mm
Højde: 182mm
Oplagsdato: 11 nov 2019
Forfatter(e) Neil (Leeds Business School UK) Richardson, Neil (Leeds Business School Richardson, Neil Richardson


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 272


Udgave


Længde 16mm


Bredde 248mm


Højde 182mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Kampagne pris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (INDBUNDET)
Kampagne pris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Kampagne pris kr 148

kr 199
Normalpris
kr 153
Medlemspris
SPAR
kr 51
BOG (INDBUNDET)
Kampagne pris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Kampagne pris kr 29

kr 134
Normalpris
kr 40
Medlemspris
SPAR
kr 105
BOG (INDBUNDET)
Kampagne pris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (INDBUNDET)
Kampagne pris kr 182

kr 250
Normalpris
kr 189
Medlemspris
SPAR
kr 68
BOG (HÆFTET)
Kampagne pris kr 188

kr 269
Normalpris
kr 196
Medlemspris
SPAR
kr 81
BOG (INDBUNDET)
Kampagne pris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (HÆFTET)
Kampagne pris kr 27

kr 227
Normalpris
kr 47
Medlemspris
SPAR
kr 200
BOG (INDBUNDET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Kampagne pris kr 199

kr 300
Normalpris
kr 209
Medlemspris
SPAR
kr 101
BOG (INDBUNDET)
Kampagne pris kr 119

kr 120
Normalpris
kr 119
Medlemspris
SPAR
kr 1
BOG (HÆFTET)
Kampagne pris kr 207

kr 269
Normalpris
kr 213
Medlemspris
SPAR
kr 62
BOG (HARDBACK)
Kampagne pris kr 223

kr 299
Normalpris
kr 231
Medlemspris
SPAR
kr 76
BOG (INDBUNDET)
Kampagne pris kr 191

kr 300
Normalpris
kr 202
Medlemspris
SPAR
kr 109
BOG (HÆFTET)
Kampagne pris kr 164

kr 199
Normalpris
kr 168
Medlemspris
SPAR
kr 35
BOG (INDBUNDET)
Kampagne pris kr 229

kr 299
Normalpris
kr 236
Medlemspris
SPAR
kr 70
BOG (HÆFTET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (HÆFTET)
Kampagne pris kr 197

kr 249
Normalpris
kr 202
Medlemspris
SPAR
kr 52
Vi anbefaler også
BOG (PAPERBACK)
Kampagne pris kr 436

kr 597
Normalpris
kr 452
Medlemspris
SPAR
kr 161
BOG (PAPERBACK)
Kampagne pris kr 436

kr 496
Normalpris
kr 442
Medlemspris
SPAR
kr 60
BOG (HARDBACK)
Kampagne pris kr 478

kr 552
Normalpris
kr 485
Medlemspris
SPAR
kr 74
BOG (PAPERBACK)
Kampagne pris kr 281

kr 369
Normalpris
kr 290
Medlemspris
SPAR
kr 88
BOG (PAPERBACK)
Kampagne pris kr 453

kr 623
Normalpris
kr 470
Medlemspris
SPAR
kr 170
BOG (PAPERBACK)
Kampagne pris kr 367

kr 407
Normalpris
kr 371
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Kampagne pris kr 505

kr 700
Normalpris
kr 525
Medlemspris
SPAR
kr 195
BOG (PAPERBACK)
Kampagne pris kr 216

kr 222
Normalpris
kr 217
Medlemspris
SPAR
kr 6
BOG (HARDBACK)
Kampagne pris kr 549

kr 641
Normalpris
kr 558
Medlemspris
SPAR
kr 92
BOG (PAPERBACK)
Kampagne pris kr 400

kr 544
Normalpris
kr 414
Medlemspris
SPAR
kr 144
BOG (HARDBACK)
Kampagne pris kr 373

kr 416
Normalpris
kr 377
Medlemspris
SPAR
kr 43
BOG (PAPERBACK)
Kampagne pris kr 426

kr 484
Normalpris
kr 432
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Kampagne pris kr 391

kr 438
Normalpris
kr 396
Medlemspris
SPAR
kr 47
BOG (PAPERBACK)
Kampagne pris kr 225

kr 231
Normalpris
kr 226
Medlemspris
SPAR
kr 6
BOG (PAPERBACK)
Kampagne pris kr 426

kr 484
Normalpris
kr 432
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Kampagne pris kr 478

kr 552
Normalpris
kr 485
Medlemspris
SPAR
kr 74
BOG (HARDBACK)
Kampagne pris kr 969

kr 1.183
Normalpris
kr 990
Medlemspris
SPAR
kr 214
BOG (PAPERBACK)
Kampagne pris kr 776

kr 935
Normalpris
kr 792
Medlemspris
SPAR
kr 159
BOG (PAPERBACK)
Kampagne pris kr 281

kr 297
Normalpris
kr 283
Medlemspris
SPAR
kr 16