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Technology Distribution Channels
Af: Julian Dent Engelsk Paperback
SPAR
kr 144
Technology Distribution Channels
Af: Julian Dent Engelsk Paperback

Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners'' business models and how to engage with them for effective market access.

Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.

As the only approved text book for the Global Technology Distribution Council''s Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs.

Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.

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Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners'' business models and how to engage with them for effective market access.

Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.

As the only approved text book for the Global Technology Distribution Council''s Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs.

Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.

Produktdetaljer
Sprog: Engelsk
Sider: 352
ISBN-13: 9780749472177
Indbinding: Paperback
Udgave:
ISBN-10: 0749472170
Udg. Dato: 3 aug 2014
Længde: 20mm
Bredde: 235mm
Højde: 157mm
Oplagsdato: 3 aug 2014
Forfatter(e): Julian Dent
Forfatter(e) Julian Dent


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 352


Udgave


Længde 20mm


Bredde 235mm


Højde 157mm

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