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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Af: Patrick Barwise, Thomas Barta Engelsk Hardback
SPAR
kr 59
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Af: Patrick Barwise, Thomas Barta Engelsk Hardback

HOW TO SUCCEED AS A MARKETING LEADER IN TODAY’S GLOBAL, DIGITAL WORLD.

What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.

The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.

Learn how to:

MOBILIZE YOUR BOSS:
Make an impact at the highest level and align marketing with the company’s priorities.

MOBILIZE YOUR COLLEAGUES:
Inspire and motivate your colleagues to act on your ideas.

MOBILIZE YOUR TEAM:
Build and hone a winning marketing team.

MOBILIZE YOURSELF:
Focus on goals that will benefit your customer, company, and long-term career.

Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing’s digital age.  By zeroing in on the value creation zone (“V-Zone”) --the all-important overlap between your company’s and customers’  needs--you’ll be able to help the business win in the market --and achieve your career goals.

BONUS:  Receive full access to an online self-assessment tool and other marketing leadership resources.

 

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HOW TO SUCCEED AS A MARKETING LEADER IN TODAY’S GLOBAL, DIGITAL WORLD.

What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.

The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.

Learn how to:

MOBILIZE YOUR BOSS:
Make an impact at the highest level and align marketing with the company’s priorities.

MOBILIZE YOUR COLLEAGUES:
Inspire and motivate your colleagues to act on your ideas.

MOBILIZE YOUR TEAM:
Build and hone a winning marketing team.

MOBILIZE YOURSELF:
Focus on goals that will benefit your customer, company, and long-term career.

Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing’s digital age.  By zeroing in on the value creation zone (“V-Zone”) --the all-important overlap between your company’s and customers’  needs--you’ll be able to help the business win in the market --and achieve your career goals.

BONUS:  Receive full access to an online self-assessment tool and other marketing leadership resources.

 

Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781259834714
Indbinding: Hardback
Udgave:
ISBN-10: 1259834719
Udg. Dato: 16 okt 2016
Længde: 28mm
Bredde: 240mm
Højde: 163mm
Oplagsdato: 16 okt 2016
Forfatter(e): Patrick Barwise, Thomas Barta
Forfatter(e) Patrick Barwise, Thomas Barta


Kategori Ledelse: lederskab og motivation


Sprog Engelsk


Indbinding Hardback


Sider 240


Udgave


Længde 28mm


Bredde 240mm


Højde 163mm

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