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The 22 Immutable Laws Of Branding
Af: Laura Ries, Al Ries Engelsk Paperback
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kr 4
The 22 Immutable Laws Of Branding
Af: Laura Ries, Al Ries Engelsk Paperback
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today''s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world''s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.
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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today''s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world''s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.
Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9781861976055
Indbinding: Paperback
Udgave:
ISBN-10: 1861976054
Udg. Dato: 3 apr 2000
Længde: 13mm
Bredde: 197mm
Højde: 129mm
Oplagsdato: 3 apr 2000
Forfatter(e): Laura Ries, Al Ries
Forfatter(e) Laura Ries, Al Ries


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Paperback


Sider 192


Udgave


Længde 13mm


Bredde 197mm


Højde 129mm

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