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The Aisles Have Eyes
Af: Joseph Turow Engelsk Paperback
SPAR
kr 5
The Aisles Have Eyes
Af: Joseph Turow Engelsk Paperback
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.  Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping.
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A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.  Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping.
Produktdetaljer
Sprog: Engelsk
Sider: 344
ISBN-13: 9780300234695
Indbinding: Paperback
Udgave:
ISBN-10: 0300234694
Kategori: Reklame
Udg. Dato: 20 mar 2018
Længde: 27mm
Bredde: 233mm
Højde: 157mm
Oplagsdato: 20 mar 2018
Forfatter(e): Joseph Turow
Forfatter(e) Joseph Turow


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 344


Udgave


Længde 27mm


Bredde 233mm


Højde 157mm

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