Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Content Advantage (Clout 2.0), The
Af: Colleen Jones Engelsk Paperback
SPAR
kr 78
Content Advantage (Clout 2.0), The
Af: Colleen Jones Engelsk Paperback

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage.


This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.

 

Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and

nonprofits, Jones offers:


  • Guidance on creating a content vision
  • A primer on conducting content analysis
  • Techniques for developing a competitive content strategy
  • Elements and principles of effective, influential content
  • A blueprint for developing content intelligence
  • A maturity model for content operations
  • Examples from diverse companies and contexts

Kampagne pris Velkomst pris 263 kr
Medlemspris 271 kr
Kampagnepris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til medlems- og kampagnepris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Normalpris 341 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Spar 78 kr
Velkommen 15%
God 15.773 anmeldelser på

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage.


This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.

 

Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and

nonprofits, Jones offers:


  • Guidance on creating a content vision
  • A primer on conducting content analysis
  • Techniques for developing a competitive content strategy
  • Elements and principles of effective, influential content
  • A blueprint for developing content intelligence
  • A maturity model for content operations
  • Examples from diverse companies and contexts

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780135159323
Indbinding: Paperback
Udgave:
ISBN-10: 0135159326
Kategori: Massage
Udg. Dato: 1 okt 2018
Længde: 17mm
Bredde: 179mm
Højde: 228mm
Oplagsdato: 1 okt 2018
Forfatter(e): Colleen Jones
Forfatter(e) Colleen Jones


Kategori Massage


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 17mm


Bredde 179mm


Højde 228mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Kampagne pris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (INDBUNDET)
Kampagne pris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Kampagne pris kr 148

kr 199
Normalpris
kr 153
Medlemspris
SPAR
kr 51
BOG (INDBUNDET)
Kampagne pris kr 29

kr 134
Normalpris
kr 40
Medlemspris
SPAR
kr 105
BOG (INDBUNDET)
Kampagne pris kr 182

kr 250
Normalpris
kr 189
Medlemspris
SPAR
kr 68
BOG (INDBUNDET)
Kampagne pris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (HÆFTET)
Kampagne pris kr 188

kr 269
Normalpris
kr 196
Medlemspris
SPAR
kr 81
BOG (HÆFTET)
Kampagne pris kr 27

kr 227
Normalpris
kr 47
Medlemspris
SPAR
kr 200
BOG (INDBUNDET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Kampagne pris kr 119

kr 120
Normalpris
kr 119
Medlemspris
SPAR
kr 1
BOG (INDBUNDET)
Kampagne pris kr 191

kr 300
Normalpris
kr 202
Medlemspris
SPAR
kr 109
BOG (HARDBACK)
Kampagne pris kr 223

kr 299
Normalpris
kr 231
Medlemspris
SPAR
kr 76
BOG (HÆFTET)
Kampagne pris kr 164

kr 199
Normalpris
kr 168
Medlemspris
SPAR
kr 35
BOG (HÆFTET)
Kampagne pris kr 207

kr 269
Normalpris
kr 213
Medlemspris
SPAR
kr 62
BOG (INDBUNDET)
Kampagne pris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Kampagne pris kr 229

kr 299
Normalpris
kr 236
Medlemspris
SPAR
kr 70
BOG (HÆFTET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Kampagne pris kr 216

kr 279
Normalpris
kr 222
Medlemspris
SPAR
kr 63
BOG (HÆFTET)
Kampagne pris kr 197

kr 249
Normalpris
kr 202
Medlemspris
SPAR
kr 52
BOG (INDBUNDET)
Kampagne pris kr 199

kr 300
Normalpris
kr 209
Medlemspris
SPAR
kr 101
Vi anbefaler også
BOG (HARDBACK)
Kampagne pris kr 662

kr 788
Normalpris
kr 675
Medlemspris
SPAR
kr 126
BOG (PAPERBACK)
Kampagne pris kr 192

kr 236
Normalpris
kr 196
Medlemspris
SPAR
kr 44
BOG (PAPERBACK)
Kampagne pris kr 330

kr 360
Normalpris
kr 333
Medlemspris
SPAR
kr 30
BOG (PAPERBACK)
Kampagne pris kr 393

kr 441
Normalpris
kr 398
Medlemspris
SPAR
kr 48
BOG (HARDBACK)
Kampagne pris kr 307

kr 407
Normalpris
kr 317
Medlemspris
SPAR
kr 100
BOG (HARDBACK)
Kampagne pris kr 222

kr 302
Normalpris
kr 230
Medlemspris
SPAR
kr 80
E-BOG
Kampagne pris kr 175

kr 251
Normalpris
kr 183
Medlemspris
SPAR
kr 76
BOG (PAPERBACK)
Kampagne pris kr 305

kr 431
Normalpris
kr 318
Medlemspris
SPAR
kr 126
BOG (HÆFTET)
Kampagne pris kr 230

kr 300
Normalpris
kr 237
Medlemspris
SPAR
kr 70
BOG (HARDBACK)
Kampagne pris kr 191

kr 235
Normalpris
kr 195
Medlemspris
SPAR
kr 44
BOG (PAPERBACK)
Kampagne pris kr 264

kr 276
Normalpris
kr 265
Medlemspris
SPAR
kr 12
BOG (HARDBACK)
Kampagne pris kr 191

kr 287
Normalpris
kr 201
Medlemspris
SPAR
kr 96
BOG (PAPERBACK)
Kampagne pris kr 338

kr 454
Normalpris
kr 350
Medlemspris
SPAR
kr 116
BOG (HARDBACK)
Kampagne pris kr 172

kr 207
Normalpris
kr 176
Medlemspris
SPAR
kr 35
BOG (PAPERBACK)
Kampagne pris kr 367

kr 441
Normalpris
kr 374
Medlemspris
SPAR
kr 74
BOG (HARDBACK)
Kampagne pris kr 191

kr 235
Normalpris
kr 195
Medlemspris
SPAR
kr 44
BOG (PAPERBACK)
Kampagne pris kr 152

kr 204
Normalpris
kr 157
Medlemspris
SPAR
kr 52
BOG (PAPERBACK)
Kampagne pris kr 373

kr 416
Normalpris
kr 377
Medlemspris
SPAR
kr 43
BOG (PAPERBACK)
Kampagne pris kr 330

kr 457
Normalpris
kr 343
Medlemspris
SPAR
kr 127