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The Copywriter's Toolkit
Af: Margo Berman Engelsk Paperback
SPAR
kr 171
The Copywriter's Toolkit
Af: Margo Berman Engelsk Paperback
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level.

  • Introduces essential conceptual strategies and key writing techniques for result-driven copy
  • Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing
  • Covers all areas of copy  development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration
  • Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more 
  • Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies 
  • Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level.

  • Introduces essential conceptual strategies and key writing techniques for result-driven copy
  • Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing
  • Covers all areas of copy  development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration
  • Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more 
  • Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies 
  • Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 400
ISBN-13: 9781405199537
Indbinding: Paperback
Udgave:
ISBN-10: 1405199539
Kategori: Reklame
Udg. Dato: 27 jul 2012
Længde: 18mm
Bredde: 245mm
Højde: 190mm
Oplagsdato: 27 jul 2012
Forfatter(e): Margo Berman
Forfatter(e) Margo Berman


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 400


Udgave


Længde 18mm


Bredde 245mm


Højde 190mm

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