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The Discourse of Online Consumer Reviews
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The Discourse of Online Consumer Reviews
The Discourse of Online Consumer Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.
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The Discourse of Online Consumer Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.
Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9781474269254
Indbinding: Paperback
Udgave:
ISBN-10: 1474269257
Udg. Dato: 17 dec 2015
Længde: 21mm
Bredde: 149mm
Højde: 232mm
Oplagsdato: 17 dec 2015
Forfatter(e) Camilla (University of South Florida Vasquez, Dr Camilla Vasquez


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 216


Udgave


Længde 21mm


Bredde 149mm


Højde 232mm

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