Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
The Gen Z Frequency
Af: Derek E. Baird, Gregg L. Witt Engelsk Paperback
SPAR
kr 72
The Gen Z Frequency
Af: Derek E. Baird, Gregg L. Witt Engelsk Paperback

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic''s impatience, confidence and evolving trends.

Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z''s ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up.

The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

Eksklusiv medlemspris 259 kr
Medlemspris 266 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Bogen er desværre udsolgt fra forlaget - se andre bøger af samme genre her
Normalpris 331 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Bogen er desværre udsolgt fra forlaget - se andre bøger af samme genre her
Spar 72 kr
Se vores konkurrenters priser her
God 15.809 anmeldelser på

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic''s impatience, confidence and evolving trends.

Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z''s ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up.

The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780749482480
Indbinding: Paperback
Udgave:
ISBN-10: 0749482486
Kategori: Reklame
Udg. Dato: 3 sep 2018
Længde: 15mm
Bredde: 232mm
Højde: 164mm
Oplagsdato: 3 sep 2018
Forfatter(e): Derek E. Baird, Gregg L. Witt
Forfatter(e) Derek E. Baird, Gregg L. Witt


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 15mm


Bredde 232mm


Højde 164mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 170

kr 270
Normalpris
kr 180
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 859

kr 1.499
Normalpris
kr 923
Medlemspris
SPAR
kr 640
BOG (INDBUNDET)
Eksklusiv medlemspris kr 240

kr 349
Normalpris
kr 251
Medlemspris
SPAR
kr 109
BOG (INDBUNDET)
Eksklusiv medlemspris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Eksklusiv medlemspris kr 118

kr 149
Normalpris
kr 121
Medlemspris
SPAR
kr 31
BOG (INDBUNDET)
Eksklusiv medlemspris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (HÆFTET)
Eksklusiv medlemspris kr 207

kr 269
Normalpris
kr 213
Medlemspris
SPAR
kr 62
BOG (HARDBACK)
Eksklusiv medlemspris kr 25

kr 227
Normalpris
kr 45
Medlemspris
SPAR
kr 202
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 269
Normalpris
kr 206
Medlemspris
SPAR
kr 70
BOG (HÆFTET)
Eksklusiv medlemspris kr 275

kr 320
Normalpris
kr 280
Medlemspris
SPAR
kr 45
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 182

kr 249
Normalpris
kr 189
Medlemspris
SPAR
kr 67
BOG (HÆFTET)
Eksklusiv medlemspris kr 154

kr 199
Normalpris
kr 159
Medlemspris
SPAR
kr 45
BOG (INDBUNDET)
Eksklusiv medlemspris kr 194

kr 270
Normalpris
kr 202
Medlemspris
SPAR
kr 76
BOG (PAPERBACK)
Eksklusiv medlemspris kr 111

kr 150
Normalpris
kr 115
Medlemspris
SPAR
kr 39
BOG (INDBUNDET)
Eksklusiv medlemspris kr 216

kr 279
Normalpris
kr 222
Medlemspris
SPAR
kr 63
BOG (HÆFTET)
Eksklusiv medlemspris kr 211

kr 289
Normalpris
kr 219
Medlemspris
SPAR
kr 78
BOG (HÆFTET)
Eksklusiv medlemspris kr 202

kr 279
Normalpris
kr 210
Medlemspris
SPAR
kr 77