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The Graphic Communication Handbook
SPAR
kr 141
The Graphic Communication Handbook

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features include:

  • introductions that frame relevant debates
  • case studies, examples and illustrations from a range of campaigns
  • philosophical and technical explanations of topics and their importance.
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The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features include:

  • introductions that frame relevant debates
  • case studies, examples and illustrations from a range of campaigns
  • philosophical and technical explanations of topics and their importance.
Produktdetaljer
Sprog: Engelsk
Sider: 384
ISBN-13: 9780415557382
Indbinding: Paperback
Udgave:
ISBN-10: 0415557380
Kategori: Medievidenskab
Udg. Dato: 12 okt 2011
Længde: 22mm
Bredde: 242mm
Højde: 175mm
Oplagsdato: 12 okt 2011
Forfatter(e) Simon (University of Loughborough Downs, Simon Downs


Kategori Medievidenskab


Sprog Engelsk


Indbinding Paperback


Sider 384


Udgave


Længde 22mm


Bredde 242mm


Højde 175mm

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