Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
The New Luxury Experience
Af: Wided Batat Engelsk Hardback
SPAR
kr 221
The New Luxury Experience
Af: Wided Batat Engelsk Hardback

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined.

How do consumers define luxury? Is there one luxury or several "luxuries"? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun.

Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience.

 

Praise for The New Luxury Experience

"This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases."

 -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University

"Wided Batat''s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer''s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services.  I also commend the consideration given to the younger generations'' approach to luxury and to corporate social responsibility aspects.  Luxury marketers should find this book very useful indeed."

-- Francesca Dall''Olmo Riley, Professor of Brand Management, Kingston Business School, UK


Kampagne pris Velkomst pris 562 kr
Medlemspris 584 kr
Kampagnepris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til medlems- og kampagnepris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Normalpris 783 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Spar 221 kr
Velkommen 7,5%
God 15.777 anmeldelser på

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined.

How do consumers define luxury? Is there one luxury or several "luxuries"? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun.

Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience.

 

Praise for The New Luxury Experience

"This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases."

 -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University

"Wided Batat''s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer''s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services.  I also commend the consideration given to the younger generations'' approach to luxury and to corporate social responsibility aspects.  Luxury marketers should find this book very useful indeed."

-- Francesca Dall''Olmo Riley, Professor of Brand Management, Kingston Business School, UK


Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9783030016708
Indbinding: Hardback
Udgave:
ISBN-10: 3030016706
Kategori: Salg og marketing
Udg. Dato: 8 maj 2019
Længde: 21mm
Bredde: 237mm
Højde: 168mm
Oplagsdato: 8 maj 2019
Forfatter(e): Wided Batat
Forfatter(e) Wided Batat


Kategori Salg og marketing


Sprog Engelsk


Indbinding Hardback


Sider 240


Udgave


Længde 21mm


Bredde 237mm


Højde 168mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Kampagne pris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Kampagne pris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (INDBUNDET)
Kampagne pris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Kampagne pris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (INDBUNDET)
Kampagne pris kr 148

kr 199
Normalpris
kr 153
Medlemspris
SPAR
kr 51
BOG (INDBUNDET)
Kampagne pris kr 182

kr 250
Normalpris
kr 189
Medlemspris
SPAR
kr 68
BOG (INDBUNDET)
Kampagne pris kr 29

kr 134
Normalpris
kr 40
Medlemspris
SPAR
kr 105
BOG (HÆFTET)
Kampagne pris kr 188

kr 269
Normalpris
kr 196
Medlemspris
SPAR
kr 81
BOG (INDBUNDET)
Kampagne pris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Kampagne pris kr 191

kr 300
Normalpris
kr 202
Medlemspris
SPAR
kr 109
BOG (INDBUNDET)
Kampagne pris kr 119

kr 120
Normalpris
kr 119
Medlemspris
SPAR
kr 1
BOG (HÆFTET)
Kampagne pris kr 27

kr 227
Normalpris
kr 47
Medlemspris
SPAR
kr 200
BOG (INDBUNDET)
Kampagne pris kr 216

kr 279
Normalpris
kr 222
Medlemspris
SPAR
kr 63
BOG (HÆFTET)
Kampagne pris kr 186

kr 249
Normalpris
kr 192
Medlemspris
SPAR
kr 63
BOG (INDBUNDET)
Kampagne pris kr 229

kr 299
Normalpris
kr 236
Medlemspris
SPAR
kr 70
BOG (INDBUNDET)
Kampagne pris kr 199

kr 300
Normalpris
kr 209
Medlemspris
SPAR
kr 101
BOG (HARDBACK)
Kampagne pris kr 223

kr 299
Normalpris
kr 231
Medlemspris
SPAR
kr 76
BOG (HÆFTET)
Kampagne pris kr 189

kr 299
Normalpris
kr 200
Medlemspris
SPAR
kr 110
BOG (INDBUNDET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (PAPERBACK)
Kampagne pris kr 165

kr 197
Normalpris
kr 168
Medlemspris
SPAR
kr 32
Vi anbefaler også
BOG (PAPERBACK)
Kampagne pris kr 505

kr 700
Normalpris
kr 525
Medlemspris
SPAR
kr 195
BOG (HARDBACK)
Kampagne pris kr 549

kr 641
Normalpris
kr 558
Medlemspris
SPAR
kr 92
BOG (PAPERBACK)
Kampagne pris kr 549

kr 641
Normalpris
kr 558
Medlemspris
SPAR
kr 92
BOG (HARDBACK)
Kampagne pris kr 706

kr 844
Normalpris
kr 720
Medlemspris
SPAR
kr 138
BOG (PAPERBACK)
Kampagne pris kr 367

kr 496
Normalpris
kr 380
Medlemspris
SPAR
kr 129
BOG (PAPERBACK)
Kampagne pris kr 443

kr 506
Normalpris
kr 449
Medlemspris
SPAR
kr 63
BOG (PAPERBACK)
Kampagne pris kr 373

kr 505
Normalpris
kr 386
Medlemspris
SPAR
kr 132
BOG (PAPERBACK)
Kampagne pris kr 461

kr 635
Normalpris
kr 478
Medlemspris
SPAR
kr 174
BOG (PAPERBACK)
Kampagne pris kr 365

kr 404
Normalpris
kr 369
Medlemspris
SPAR
kr 39
BOG (PAPERBACK)
Kampagne pris kr 461

kr 635
Normalpris
kr 478
Medlemspris
SPAR
kr 174
BOG (PAPERBACK)
Kampagne pris kr 397

kr 496
Normalpris
kr 407
Medlemspris
SPAR
kr 99
BOG (PAPERBACK)
Kampagne pris kr 505

kr 700
Normalpris
kr 525
Medlemspris
SPAR
kr 195
BOG (PAPERBACK)
Kampagne pris kr 514

kr 597
Normalpris
kr 522
Medlemspris
SPAR
kr 83
BOG (PAPERBACK)
Kampagne pris kr 393

kr 441
Normalpris
kr 398
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Kampagne pris kr 461

kr 529
Normalpris
kr 468
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Kampagne pris kr 461

kr 635
Normalpris
kr 478
Medlemspris
SPAR
kr 174
BOG (HARDBACK)
Kampagne pris kr 478

kr 552
Normalpris
kr 485
Medlemspris
SPAR
kr 74
BOG (PAPERBACK)
Kampagne pris kr 461

kr 529
Normalpris
kr 468
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Kampagne pris kr 391

kr 438
Normalpris
kr 396
Medlemspris
SPAR
kr 47