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The Power of Experiments
Af: Michael Luca, Max H. Bazerman Engelsk Paperback
SPAR
kr 74
The Power of Experiments
Af: Michael Luca, Max H. Bazerman Engelsk Paperback
How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics
 
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you''ve probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader''s toolkit. With this book, readers can become part of “the experimental revolution.”
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How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics
 
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you''ve probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader''s toolkit. With this book, readers can become part of “the experimental revolution.”
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9780262542272
Indbinding: Paperback
Udgave:
ISBN-10: 0262542277
Kategori: Økonomi
Udg. Dato: 2 mar 2021
Længde: 17mm
Bredde: 153mm
Højde: 226mm
Oplagsdato: 2 mar 2021
Forfatter(e): Michael Luca, Max H. Bazerman
Forfatter(e) Michael Luca, Max H. Bazerman


Kategori Økonomi


Sprog Engelsk


Indbinding Paperback


Sider 232


Udgave


Længde 17mm


Bredde 153mm


Højde 226mm

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