Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing
SPAR
kr 152
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing

The planning guide marketers have relied on for two decades—updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line.

Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to:

  • Find the data you need to develop your plan
  • Identify growth target markets
  • Set realistic sales objectives
  • Position your products through a strong branding program
  • Condense your plan into a workable calendar of activities
  • Arrive at a realistic budget and payback schedule
  • Evaluate and test the plan’s effectiveness

The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content—from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives.

Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.

Kampagne pris Velkomst pris 352 kr
Medlemspris 367 kr
Kampagnepris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til medlems- og kampagnepris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 504 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 152 kr
Velkommen 10%
God 15.773 anmeldelser på

The planning guide marketers have relied on for two decades—updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line.

Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to:

  • Find the data you need to develop your plan
  • Identify growth target markets
  • Set realistic sales objectives
  • Position your products through a strong branding program
  • Condense your plan into a workable calendar of activities
  • Arrive at a realistic budget and payback schedule
  • Evaluate and test the plan’s effectiveness

The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content—from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives.

Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.

Produktdetaljer
Sprog: Engelsk
Sider: 608
ISBN-13: 9780071745574
Indbinding: Paperback
Udgave:
ISBN-10: 0071745572
Udg. Dato: 16 okt 2011
Længde: 32mm
Bredde: 272mm
Højde: 215mm
Oplagsdato: 16 okt 2011
Forfatter(e) Scott W. Cooper, Roman G. Hiebing, Steve Wehrenberg, Roman Hiebing, Scott Cooper


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 608


Udgave


Længde 32mm


Bredde 272mm


Højde 215mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Kampagne pris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Kampagne pris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (INDBUNDET)
Kampagne pris kr 148

kr 199
Normalpris
kr 153
Medlemspris
SPAR
kr 51
BOG (INDBUNDET)
Kampagne pris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Kampagne pris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (INDBUNDET)
Kampagne pris kr 29

kr 134
Normalpris
kr 40
Medlemspris
SPAR
kr 105
BOG (INDBUNDET)
Kampagne pris kr 182

kr 250
Normalpris
kr 189
Medlemspris
SPAR
kr 68
BOG (HÆFTET)
Kampagne pris kr 188

kr 269
Normalpris
kr 196
Medlemspris
SPAR
kr 81
BOG (INDBUNDET)
Kampagne pris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (HÆFTET)
Kampagne pris kr 27

kr 227
Normalpris
kr 47
Medlemspris
SPAR
kr 200
BOG (INDBUNDET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Kampagne pris kr 199

kr 300
Normalpris
kr 209
Medlemspris
SPAR
kr 101
BOG (INDBUNDET)
Kampagne pris kr 119

kr 120
Normalpris
kr 119
Medlemspris
SPAR
kr 1
BOG (PAPERBACK)
Kampagne pris kr 165

kr 197
Normalpris
kr 168
Medlemspris
SPAR
kr 32
BOG (INDBUNDET)
Kampagne pris kr 191

kr 300
Normalpris
kr 202
Medlemspris
SPAR
kr 109
BOG (HARDBACK)
Kampagne pris kr 223

kr 299
Normalpris
kr 231
Medlemspris
SPAR
kr 76
BOG (HÆFTET)
Kampagne pris kr 164

kr 199
Normalpris
kr 168
Medlemspris
SPAR
kr 35
BOG (HÆFTET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (HÆFTET)
Kampagne pris kr 207

kr 269
Normalpris
kr 213
Medlemspris
SPAR
kr 62
BOG (INDBUNDET)
Kampagne pris kr 216

kr 279
Normalpris
kr 222
Medlemspris
SPAR
kr 63
Vi anbefaler også
BOG (PAPERBACK)
Kampagne pris kr 351

kr 472
Normalpris
kr 363
Medlemspris
SPAR
kr 121
BOG (PAPERBACK)
Kampagne pris kr 313

kr 462
Normalpris
kr 328
Medlemspris
SPAR
kr 149
BOG (PAPERBACK)
Kampagne pris kr 426

kr 484
Normalpris
kr 432
Medlemspris
SPAR
kr 58
BOG (HARDBACK)
Kampagne pris kr 356

kr 479
Normalpris
kr 368
Medlemspris
SPAR
kr 123
BOG (PAPERBACK)
Kampagne pris kr 358

kr 441
Normalpris
kr 366
Medlemspris
SPAR
kr 83
BOG (HARDBACK)
Kampagne pris kr 371

kr 441
Normalpris
kr 378
Medlemspris
SPAR
kr 70
BOG (ANDET)
Kampagne pris kr 405

kr 553
Normalpris
kr 420
Medlemspris
SPAR
kr 148
BOG (PAPERBACK)
Kampagne pris kr 325

kr 433
Normalpris
kr 336
Medlemspris
SPAR
kr 108
BOG (HARDBACK)
Kampagne pris kr 436

kr 530
Normalpris
kr 445
Medlemspris
SPAR
kr 94
BOG (PAPERBACK)
Kampagne pris kr 373

kr 505
Normalpris
kr 386
Medlemspris
SPAR
kr 132
BOG (PAPERBACK)
Kampagne pris kr 425

kr 552
Normalpris
kr 438
Medlemspris
SPAR
kr 127
BOG (HARDBACK)
Kampagne pris kr 384

kr 557
Normalpris
kr 401
Medlemspris
SPAR
kr 173
BOG (PAPERBACK)
Kampagne pris kr 347

kr 466
Normalpris
kr 359
Medlemspris
SPAR
kr 119
BOG (HARDBACK)
Kampagne pris kr 429

kr 632
Normalpris
kr 449
Medlemspris
SPAR
kr 203
BOG (PAPERBACK)
Kampagne pris kr 531

kr 738
Normalpris
kr 552
Medlemspris
SPAR
kr 207
BOG (PAPERBACK)
Kampagne pris kr 486

kr 607
Normalpris
kr 498
Medlemspris
SPAR
kr 121
BOG (HARDBACK)
Kampagne pris kr 294

kr 386
Normalpris
kr 303
Medlemspris
SPAR
kr 92
BOG (PAPERBACK)
Kampagne pris kr 275

kr 375
Normalpris
kr 285
Medlemspris
SPAR
kr 100
BOG (PAPERBACK)
Kampagne pris kr 339

kr 386
Normalpris
kr 344
Medlemspris
SPAR
kr 47
BOG (HARDBACK)
Kampagne pris kr 275

kr 386
Normalpris
kr 286
Medlemspris
SPAR
kr 111