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The Trend Forecaster's Handbook
Af: Raymond Martin, Martin Raymond Engelsk Paperback
SPAR
kr 177
The Trend Forecaster's Handbook
Af: Raymond Martin, Martin Raymond Engelsk Paperback

The Trend Forecaster''s Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.

This ''how to'' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.

Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.

Reviews:

"Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge." - Computers Arts Project

"The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry." - Just4Textiles

"The Trend Forecaster''s Handbook is a well published and intelligently written book for starting ''forecasters'' looking for theoretical background and interesting experiences." - The Pop-Up City

"The Trend Forecaster''s Handbook is a highly readable and beautifully designed book that provides a practical framework for understanding and reacting to cultural trends. This review is a sneak preview of the second edition. The original edition, which was published in 2010, is considered the definitive source for learning about trends, strategy, and innovation thinking. Martin Raymond is a journalist" –QRCA VIEWS

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The Trend Forecaster''s Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.

This ''how to'' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.

Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.

Reviews:

"Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge." - Computers Arts Project

"The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry." - Just4Textiles

"The Trend Forecaster''s Handbook is a well published and intelligently written book for starting ''forecasters'' looking for theoretical background and interesting experiences." - The Pop-Up City

"The Trend Forecaster''s Handbook is a highly readable and beautifully designed book that provides a practical framework for understanding and reacting to cultural trends. This review is a sneak preview of the second edition. The original edition, which was published in 2010, is considered the definitive source for learning about trends, strategy, and innovation thinking. Martin Raymond is a journalist" –QRCA VIEWS

Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781786273840
Indbinding: Paperback
Udgave:
ISBN-10: 1786273845
Udg. Dato: 29 jul 2019
Længde: 21mm
Bredde: 280mm
Højde: 231mm
Oplagsdato: 29 jul 2019
Forfatter(e) Raymond Martin, Martin Raymond


Kategori Forskningsledelse og udviklingsledelse


Sprog Engelsk


Indbinding Paperback


Sider 240


Udgave


Længde 21mm


Bredde 280mm


Højde 231mm

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