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Understanding Public Relations
Af: Lee Edwards Engelsk Paperback
SPAR
kr 114
Understanding Public Relations
Af: Lee Edwards Engelsk Paperback

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

  • Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
  • Considers how public relations frames vital discussions of race, gender, class and ethics
  • Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

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This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

  • Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
  • Considers how public relations frames vital discussions of race, gender, class and ethics
  • Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781473913103
Indbinding: Paperback
Udgave:
ISBN-10: 1473913101
Kategori: PR
Udg. Dato: 1 maj 2018
Længde: 16mm
Bredde: 241mm
Højde: 170mm
Oplagsdato: 1 maj 2018
Forfatter(e): Lee Edwards
Forfatter(e) Lee Edwards


Kategori PR


Sprog Engelsk


Indbinding Paperback


Sider 288


Udgave


Længde 16mm


Bredde 241mm


Højde 170mm

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