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Unlocking Strategic Innovation
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kr 40
Unlocking Strategic Innovation

This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.

An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.

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This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.

An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.

Produktdetaljer
Sprog: Engelsk
Sider: 148
ISBN-13: 9780367322502
Indbinding: Paperback
Udgave:
ISBN-10: 0367322501
Udg. Dato: 15 mar 2021
Længde: 23mm
Bredde: 154mm
Højde: 235mm
Oplagsdato: 15 mar 2021
Forfatter(e) Sandeep Roy, Surja (Oxford Brookes University Datta, Tobias Kutzewski, Surja Datta


Kategori Forskningsledelse og udviklingsledelse


Sprog Engelsk


Indbinding Paperback


Sider 148


Udgave


Længde 23mm


Bredde 154mm


Højde 235mm

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