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Viral Change
Af: Herrero Leandro Engelsk Paperback
SPAR
kr 74
Viral Change
Af: Herrero Leandro Engelsk Paperback
Most conventional ''change management'' programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as:.When we change the process/system, people will change their behaviour.Changes need to come from the top and filter down.Big changes need big actions .Cultural change is a painful, long-term process with no short-term resultsViral Change(TM) provides a completely different framework for change. It is based on recent ''discoveries'' across disciplines such as network and behavioural sciences. It shows how a combination of the right language and frame, a small set of non-negotiable behaviours (all spread by a small number of activists) and the creation of ''tipping points'', creates lasting cultural change in organisations. Unlike conventional methods of change management, Viral Change(TM) is faster, far more effective, potentially more inclusive and certainly long lasting. Since change is constantly present in any organisation, this book will appeal to people at different levels of management or leadership, who want to reshape their culture through the power of internal social networks and aim at greater organisational effectiveness in day-to-day organisational life (not just during change initiatives).
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Most conventional ''change management'' programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as:.When we change the process/system, people will change their behaviour.Changes need to come from the top and filter down.Big changes need big actions .Cultural change is a painful, long-term process with no short-term resultsViral Change(TM) provides a completely different framework for change. It is based on recent ''discoveries'' across disciplines such as network and behavioural sciences. It shows how a combination of the right language and frame, a small set of non-negotiable behaviours (all spread by a small number of activists) and the creation of ''tipping points'', creates lasting cultural change in organisations. Unlike conventional methods of change management, Viral Change(TM) is faster, far more effective, potentially more inclusive and certainly long lasting. Since change is constantly present in any organisation, this book will appeal to people at different levels of management or leadership, who want to reshape their culture through the power of internal social networks and aim at greater organisational effectiveness in day-to-day organisational life (not just during change initiatives).
Produktdetaljer
Sprog: Engelsk
Sider: 420
ISBN-13: 9781905776054
Indbinding: Paperback
Udgave:
ISBN-10: 1905776055
Udg. Dato: 15 jul 2008
Længde: 30mm
Bredde: 153mm
Højde: 229mm
Oplagsdato: 15 jul 2008
Forfatter(e): Herrero Leandro
Forfatter(e) Herrero Leandro


Kategori Ledelse: lederskab og motivation


Sprog Engelsk


Indbinding Paperback


Sider 420


Udgave


Længde 30mm


Bredde 153mm


Højde 229mm

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