Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Viral Marketing
SPAR
kr 56
Viral Marketing
It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field''s research builds on the science behind brands and buying.This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
Eksklusiv medlemspris 211 kr
Medlemspris 217 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Bogen er desværre udsolgt fra forlaget - se andre bøger af samme genre her
Normalpris 267 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Bogen er desværre udsolgt fra forlaget - se andre bøger af samme genre her
Spar 56 kr
Se vores konkurrenters priser her
God 15.812 anmeldelser på
It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field''s research builds on the science behind brands and buying.This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
Produktdetaljer
Sprog: Engelsk
Sider: 128
ISBN-13: 9780195527988
Indbinding: Paperback
Udgave:
ISBN-10: 0195527984
Udg. Dato: 29 aug 2013
Længde: 11mm
Bredde: 234mm
Højde: 175mm
Oplagsdato: 29 aug 2013
Forfatter(e) Karen (Senior Research Associate Nelson-Field, Karen Nelson-Field


Kategori Kommunikationsstudier


Sprog Engelsk


Indbinding Paperback


Sider 128


Udgave


Længde 11mm


Bredde 234mm


Højde 175mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 170

kr 270
Normalpris
kr 180
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 859

kr 1.499
Normalpris
kr 923
Medlemspris
SPAR
kr 640
BOG (INDBUNDET)
Eksklusiv medlemspris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Eksklusiv medlemspris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Eksklusiv medlemspris kr 240

kr 349
Normalpris
kr 251
Medlemspris
SPAR
kr 109
BOG (INDBUNDET)
Eksklusiv medlemspris kr 118

kr 149
Normalpris
kr 121
Medlemspris
SPAR
kr 31
BOG (HARDBACK)
Eksklusiv medlemspris kr 25

kr 227
Normalpris
kr 45
Medlemspris
SPAR
kr 202
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (HÆFTET)
Eksklusiv medlemspris kr 275

kr 320
Normalpris
kr 280
Medlemspris
SPAR
kr 45
BOG (INDBUNDET)
Eksklusiv medlemspris kr 170

kr 270
Normalpris
kr 180
Medlemspris
SPAR
kr 100
BOG (HÆFTET)
Eksklusiv medlemspris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Eksklusiv medlemspris kr 194

kr 270
Normalpris
kr 202
Medlemspris
SPAR
kr 76
BOG (HÆFTET)
Eksklusiv medlemspris kr 207

kr 269
Normalpris
kr 213
Medlemspris
SPAR
kr 62
BOG (INDBUNDET)
Eksklusiv medlemspris kr 216

kr 279
Normalpris
kr 222
Medlemspris
SPAR
kr 63
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (HARDBACK)
Eksklusiv medlemspris kr 278

kr 325
Normalpris
kr 283
Medlemspris
SPAR
kr 47
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 269
Normalpris
kr 206
Medlemspris
SPAR
kr 70
BOG (INDBUNDET)
Eksklusiv medlemspris kr 59

kr 149
Normalpris
kr 68
Medlemspris
SPAR
kr 90