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Webs of Influence
Af: Nathalie Nahai Engelsk Paperback
SPAR
kr 30
Webs of Influence
Af: Nathalie Nahai Engelsk Paperback

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.

This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

"Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web."

Jamie Bartlett

Author of The Dark Net

"Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!"

Dr Thomas Chamorro-Premuzic

Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments

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With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.

This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

"Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web."

Jamie Bartlett

Author of The Dark Net

"Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!"

Dr Thomas Chamorro-Premuzic

Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781292134604
Indbinding: Paperback
Udgave:
ISBN-10: 1292134607
Kategori: Salg og marketing
Udg. Dato: 16 feb 2017
Længde: 10mm
Bredde: 235mm
Højde: 155mm
Oplagsdato: 16 feb 2017
Forfatter(e): Nathalie Nahai
Forfatter(e) Nathalie Nahai


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 10mm


Bredde 235mm


Højde 155mm

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