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What Great Brands Do
Af: Denise Lee Yohn, DL Yohn Engelsk Hardback
SPAR
kr 75
What Great Brands Do
Af: Denise Lee Yohn, DL Yohn Engelsk Hardback
Discover proven strategies for building powerful, world-class brands

It''s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn''s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world''s best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away

Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

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Discover proven strategies for building powerful, world-class brands

It''s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn''s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world''s best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away

Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9781118611258
Indbinding: Hardback
Udgave:
ISBN-10: 111861125X
Kategori: Salg og marketing
Udg. Dato: 7 feb 2014
Længde: 25mm
Bredde: 233mm
Højde: 163mm
Oplagsdato: 7 feb 2014
Forfatter(e): Denise Lee Yohn, DL Yohn
Forfatter(e) Denise Lee Yohn, DL Yohn


Kategori Salg og marketing


Sprog Engelsk


Indbinding Hardback


Sider 272


Udgave


Længde 25mm


Bredde 233mm


Højde 163mm

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