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Business Anthropology: The Basics

Af: Timothy de Waal Malefyt Engelsk Paperback
SPAR
kr 7

Business Anthropology: The Basics

Af: Timothy de Waal Malefyt Engelsk Paperback

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.

Topics covered include:

  • Defining applied, design and digital anthropology
  • Explaining key research methods and approaches used in industry, government, and non-profit sectors
  • Investigating issues internal to an organization that assist in managing change
  • Covering topics like marketing communications, user experience, product development and entrepreneurship
  • Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
  • Discussing approaches to encourage public conversation about social issues

Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

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Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.

Topics covered include:

  • Defining applied, design and digital anthropology
  • Explaining key research methods and approaches used in industry, government, and non-profit sectors
  • Investigating issues internal to an organization that assist in managing change
  • Covering topics like marketing communications, user experience, product development and entrepreneurship
  • Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
  • Discussing approaches to encourage public conversation about social issues

Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

Produktdetaljer
Sprog: Engelsk
Sider: 202
ISBN-13: 9781032416083
Indbinding: Paperback
Udgave:
ISBN-10: 1032416084
Udg. Dato: 15 dec 2023
Længde: 14mm
Bredde: 129mm
Højde: 198mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 15 dec 2023
Forfatter(e): Timothy de Waal Malefyt
Forfatter(e) Timothy de Waal Malefyt


Kategori Social- & Kulturantropologi


Sprog Engelsk


Indbinding Paperback


Sider 202


Udgave


Længde 14mm


Bredde 129mm


Højde 198mm


Udg. Dato 15 dec 2023


Oplagsdato 15 dec 2023

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