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Data Analytics in Marketing, Entrepreneurship, and Innovation

Engelsk Paperback
SPAR
kr 71

Data Analytics in Marketing, Entrepreneurship, and Innovation

Engelsk Paperback

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at:

  • Business analytics
  • Applying predictive analytics
  • Using discrete choice analysis for decision-making
  • Marketing and customer analytics
  • Developing new products
  • Technopreneurship
  • Disruptive versus incremental innovation

The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

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Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at:

  • Business analytics
  • Applying predictive analytics
  • Using discrete choice analysis for decision-making
  • Marketing and customer analytics
  • Developing new products
  • Technopreneurship
  • Disruptive versus incremental innovation

The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

Produktdetaljer
Sprog: Engelsk
Sider: 182
ISBN-13: 9780367697648
Indbinding: Paperback
Udgave:
ISBN-10: 0367697645
Udg. Dato: 25 sep 2023
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 25 sep 2023
Forfatter(e):
Forfatter(e)


Kategori Forskningsledelse og udviklingsledelse


Sprog Engelsk


Indbinding Paperback


Sider 182


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm


Udg. Dato 25 sep 2023


Oplagsdato 25 sep 2023

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