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Events Marketing Management

SPAR
kr 68

Events Marketing Management

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Produktdetaljer
Sprog: Engelsk
Sider: 292
ISBN-13: 9780415533584
Indbinding: Paperback
Udgave:
ISBN-10: 0415533589
Kategori: Salg og marketing
Udg. Dato: 30 aug 2016
Længde: 17mm
Bredde: 247mm
Højde: 175mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 30 aug 2016
Forfatter(e) Ivna Reic, Ivna (University of Northampton Reic


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 292


Udgave


Længde 17mm


Bredde 247mm


Højde 175mm


Udg. Dato 30 aug 2016


Oplagsdato 30 aug 2016

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