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Public Relations as a Creative Industry

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kr 73

Public Relations as a Creative Industry

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.

Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction.

This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.

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This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.

Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction.

This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.

Produktdetaljer
Sprog: Engelsk
Sider: 124
ISBN-13: 9781032160481
Indbinding: Hardback
Udgave:
ISBN-10: 1032160489
Kategori: PR
Udg. Dato: 9 sep 2022
Længde: 14mm
Bredde: 224mm
Højde: 146mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 9 sep 2022
Forfatter(e) Elisenda (Universitat Oberta de Catalunya Estanyol, Elisenda Estanyol


Kategori PR


Sprog Engelsk


Indbinding Hardback


Sider 124


Udgave


Længde 14mm


Bredde 224mm


Højde 146mm


Udg. Dato 9 sep 2022


Oplagsdato 9 sep 2022

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