Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv

Quantitative Research Methods in Consumer Psychology

Engelsk Paperback
SPAR
kr 58

Quantitative Research Methods in Consumer Psychology

Engelsk Paperback

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches.

The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Eksklusiv medlemspris 437 kr
Medlemspris 443 kr
Denne pris er kun for medlemmer. Du bliver automatisk medlem når du køber til denne pris. Prøv 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 495 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 58 kr
Se vores konkurrenters priser her
God 15.888 anmeldelser på

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches.

The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Produktdetaljer
Sprog: Engelsk
Sider: 414
ISBN-13: 9781138182721
Indbinding: Paperback
Udgave:
ISBN-10: 1138182729
Udg. Dato: 10 dec 2018
Længde: 23mm
Bredde: 226mm
Højde: 147mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 10 dec 2018
Forfatter(e):
Forfatter(e)


Kategori Forskningsledelse og udviklingsledelse


Sprog Engelsk


Indbinding Paperback


Sider 414


Udgave


Længde 23mm


Bredde 226mm


Højde 147mm


Udg. Dato 10 dec 2018


Oplagsdato 10 dec 2018

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 279
Normalpris
kr 207
Medlemspris
SPAR
kr 80
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 105

kr 120
Normalpris
kr 107
Medlemspris
SPAR
kr 15
BOG (FYSISK BOG)
Eksklusiv medlemspris kr 200

kr 200
Normalpris
kr 200
Medlemspris
BOG (INDBUNDET)
Eksklusiv medlemspris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (HÆFTET)
Eksklusiv medlemspris kr 182

kr 250
Normalpris
kr 189
Medlemspris
SPAR
kr 68
BOG (INDBUNDET)
Eksklusiv medlemspris kr 184

kr 299
Normalpris
kr 196
Medlemspris
SPAR
kr 115
BOG (HÆFTET)
Eksklusiv medlemspris kr 200

kr 280
Normalpris
kr 208
Medlemspris
SPAR
kr 80
BOG (HÆFTET)
Eksklusiv medlemspris kr 172

kr 249
Normalpris
kr 180
Medlemspris
SPAR
kr 77
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (HÆFTET)
Eksklusiv medlemspris kr 191

kr 269
Normalpris
kr 199
Medlemspris
SPAR
kr 78
BOG (INDBUNDET)
Eksklusiv medlemspris kr 95

kr 120
Normalpris
kr 98
Medlemspris
SPAR
kr 25
BOG (PAPERBACK)
Eksklusiv medlemspris kr 565

kr 883
Normalpris
kr 597
Medlemspris
SPAR
kr 318
BOG (PAPERBACK)
Eksklusiv medlemspris kr 166

kr 201
Normalpris
kr 170
Medlemspris
SPAR
kr 35
BOG (INDBUNDET)
Eksklusiv medlemspris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (INDBUNDET)
Eksklusiv medlemspris kr 167

kr 250
Normalpris
kr 175
Medlemspris
SPAR
kr 83
BOG (INDBUNDET)
Eksklusiv medlemspris kr 241

kr 349
Normalpris
kr 252
Medlemspris
SPAR
kr 108
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 367

kr 404
Normalpris
kr 371
Medlemspris
SPAR
kr 37
BOG (PAPERBACK)
Eksklusiv medlemspris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 280

kr 292
Normalpris
kr 281
Medlemspris
SPAR
kr 12
BOG (PAPERBACK)
Eksklusiv medlemspris kr 424

kr 484
Normalpris
kr 430
Medlemspris
SPAR
kr 60
BOG (PAPERBACK)
Eksklusiv medlemspris kr 210

kr 216
Normalpris
kr 211
Medlemspris
SPAR
kr 6
BOG (PAPERBACK)
Eksklusiv medlemspris kr 363

kr 404
Normalpris
kr 367
Medlemspris
SPAR
kr 41
BOG (PAPERBACK)
Eksklusiv medlemspris kr 499

kr 574
Normalpris
kr 507
Medlemspris
SPAR
kr 75
BOG (PAPERBACK)
Eksklusiv medlemspris kr 364

kr 427
Normalpris
kr 370
Medlemspris
SPAR
kr 63
BOG (PAPERBACK)
Eksklusiv medlemspris kr 398

kr 450
Normalpris
kr 403
Medlemspris
SPAR
kr 52
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 502

kr 586
Normalpris
kr 510
Medlemspris
SPAR
kr 84
BOG (PAPERBACK)
Eksklusiv medlemspris kr 528

kr 620
Normalpris
kr 537
Medlemspris
SPAR
kr 92
BOG (PAPERBACK)
Eksklusiv medlemspris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Eksklusiv medlemspris kr 341

kr 371
Normalpris
kr 344
Medlemspris
SPAR
kr 30