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Sport, Culture and Advertising

Engelsk Paperback
SPAR
kr 25

Sport, Culture and Advertising

Engelsk Paperback
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
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Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9780415339926
Indbinding: Paperback
Udgave:
ISBN-10: 0415339928
Kategori: Serviceerhverv
Udg. Dato: 25 nov 2004
Længde: 18mm
Bredde: 158mm
Højde: 234mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 25 nov 2004
Forfatter(e):
Forfatter(e)


Kategori Serviceerhverv


Sprog Engelsk


Indbinding Paperback


Sider 288


Udgave


Længde 18mm


Bredde 158mm


Højde 234mm


Udg. Dato 25 nov 2004


Oplagsdato 25 nov 2004

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