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Sustainable Marketing

Af: Paul Randle, Alexis Eyre Engelsk Paperback
SPAR
kr 15

Sustainable Marketing

Af: Paul Randle, Alexis Eyre Engelsk Paperback

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?

Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing''s current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.

This is the perfect guide for marketing and sustainability professionals working through their company''s sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony''s Chocolonely, The Onlii and AkzoNobel.

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Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?

Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing''s current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.

This is the perfect guide for marketing and sustainability professionals working through their company''s sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony''s Chocolonely, The Onlii and AkzoNobel.

Produktdetaljer
Sprog: Engelsk
Sider: 328
ISBN-13: 9781398613133
Indbinding: Paperback
Udgave:
ISBN-10: 1398613134
Udg. Dato: 3 dec 2023
Længde: 22mm
Bredde: 157mm
Højde: 234mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 dec 2023
Forfatter(e): Paul Randle, Alexis Eyre
Forfatter(e) Paul Randle, Alexis Eyre


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Paperback


Sider 328


Udgave


Længde 22mm


Bredde 157mm


Højde 234mm


Udg. Dato 3 dec 2023


Oplagsdato 3 dec 2023

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