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The Experience Economy, With a New Preface by the Authors

Af: James H. Gilmore, B. Joseph Pine II Engelsk Hardback
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kr 30

The Experience Economy, With a New Preface by the Authors

Af: James H. Gilmore, B. Joseph Pine II Engelsk Hardback

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers'' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

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Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers'' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Produktdetaljer
Sprog: Engelsk
Sider: 368
ISBN-13: 9781633697973
Indbinding: Hardback
Udgave:
ISBN-10: 1633697975
Kategori: Kundeservice
Udg. Dato: 10 dec 2019
Længde: 31mm
Bredde: 247mm
Højde: 169mm
Forlag: Harvard Business Review Press
Oplagsdato: 10 dec 2019
Forfatter(e) James H. Gilmore, B. Joseph Pine II


Kategori Kundeservice


Sprog Engelsk


Indbinding Hardback


Sider 368


Udgave


Længde 31mm


Bredde 247mm


Højde 169mm


Udg. Dato 10 dec 2019


Oplagsdato 10 dec 2019

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