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The Routledge Handbook of Corporate Social Responsibility Communication

Engelsk Paperback
SPAR
kr 58

The Routledge Handbook of Corporate Social Responsibility Communication

Engelsk Paperback

Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.

Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future.

Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

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Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.

Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future.

Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

Produktdetaljer
Sprog: Engelsk
Sider: 372
ISBN-13: 9781032027326
Indbinding: Paperback
Udgave:
ISBN-10: 1032027320
Udg. Dato: 27 maj 2024
Længde: 25mm
Bredde: 254mm
Højde: 179mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 27 maj 2024
Forfatter(e):
Forfatter(e)


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 372


Udgave


Længde 25mm


Bredde 254mm


Højde 179mm


Udg. Dato 27 maj 2024


Oplagsdato 27 maj 2024

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