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Branding For Dummies

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kr 75

Branding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It''ll help you define your company''s mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you''re looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.

  • Includes tips and cautionary advice on social media and its impact on personal and business branding programs
  • Covers balancing personal and business brand development
  • References some of the major brand crises—and how to avoid making the same mistakes
  • Shows brand marketers how to create brands that match their employers'' objectives while launching their own careers

If you''re a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

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Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It''ll help you define your company''s mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you''re looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.

  • Includes tips and cautionary advice on social media and its impact on personal and business branding programs
  • Covers balancing personal and business brand development
  • References some of the major brand crises—and how to avoid making the same mistakes
  • Shows brand marketers how to create brands that match their employers'' objectives while launching their own careers

If you''re a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

Produktdetaljer
Sprog: Engelsk
Sider: 384
ISBN-13: 9781118958087
Indbinding: Paperback
Udgave:
ISBN-10: 111895808X
Kategori: Salg og marketing
Udg. Dato: 20 jan 2015
Længde: 16mm
Bredde: 188mm
Højde: 236mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 20 jan 2015
Forfatter(e) Barbara Findlay Schenck, Bill Chiaravalle, WA Chiaravalle


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 384


Udgave


Længde 16mm


Bredde 188mm


Højde 236mm


Udg. Dato 20 jan 2015


Oplagsdato 20 jan 2015

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