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A Manager's Guide to PR Projects
Af: Patricia Parsons Engelsk Paperback
SPAR
kr 39
A Manager's Guide to PR Projects
Af: Patricia Parsons Engelsk Paperback

A Manager''s Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project''s implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book''s approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

This fully revised second edition offers PR students and practitioners new material that includes the following:

  • The impact of social media on each phase of the planning process.
  • Digital approaches to strategic and summative research, message dissemination and public engagement.
  • Strategies to enhance accountability.
  • Ethics considerations in the planning process.
  • Updated print and web-based resources for PR managers.
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A Manager''s Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project''s implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book''s approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

This fully revised second edition offers PR students and practitioners new material that includes the following:

  • The impact of social media on each phase of the planning process.
  • Digital approaches to strategic and summative research, message dissemination and public engagement.
  • Strategies to enhance accountability.
  • Ethics considerations in the planning process.
  • Updated print and web-based resources for PR managers.
Produktdetaljer
Sprog: Engelsk
Sider: 108
ISBN-13: 9781138099937
Indbinding: Paperback
Udgave:
ISBN-10: 1138099937
Kategori: Medievidenskab
Udg. Dato: 1 nov 2017
Længde: 12mm
Bredde: 215mm
Højde: 279mm
Oplagsdato: 1 nov 2017
Forfatter(e): Patricia Parsons
Forfatter(e) Patricia Parsons


Kategori Medievidenskab


Sprog Engelsk


Indbinding Paperback


Sider 108


Udgave


Længde 12mm


Bredde 215mm


Højde 279mm

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