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A Unified Theory of Information Design
Af: Alan Manning, Nicole Amare Engelsk Paperback
SPAR
kr 135
A Unified Theory of Information Design
Af: Alan Manning, Nicole Amare Engelsk Paperback

Communicative visuals, including written text, have a diverse range of forms and purposes. In this volume, the authors show that it is possible to both describe and explain the major properties of diverse visual-communication forms and purposes within a common theoretical framework of information design and ethics. For those unaccustomed to thinking of written text as a visual form belonging to the same general class as other visual forms (colour, texture, shape, imagery, etc.), consider how a text''s readability suffers if we remove all white space and punctuation, which can be identified as visual signals of the same subtype as grid lines and bullet points, dividing and calling attention to adjacent information. The authors identify deep connections between foundational visual design elements and the grammar of language itself.

No physicist or chemist today questions the value of a single theory that describes and explains a wide variety of phenomena, but oddly enough, the authors have frequently been asked why they are interested in advancing a unified theory of visual communication. The simplest answer is: to treat visual communication as a science, and seeking unified theories is just what science does. In more practical terms, a unified approach to visual communication allows us to teach visual design students relatively few things that will enable them to do relatively many things.

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Communicative visuals, including written text, have a diverse range of forms and purposes. In this volume, the authors show that it is possible to both describe and explain the major properties of diverse visual-communication forms and purposes within a common theoretical framework of information design and ethics. For those unaccustomed to thinking of written text as a visual form belonging to the same general class as other visual forms (colour, texture, shape, imagery, etc.), consider how a text''s readability suffers if we remove all white space and punctuation, which can be identified as visual signals of the same subtype as grid lines and bullet points, dividing and calling attention to adjacent information. The authors identify deep connections between foundational visual design elements and the grammar of language itself.

No physicist or chemist today questions the value of a single theory that describes and explains a wide variety of phenomena, but oddly enough, the authors have frequently been asked why they are interested in advancing a unified theory of visual communication. The simplest answer is: to treat visual communication as a science, and seeking unified theories is just what science does. In more practical terms, a unified approach to visual communication allows us to teach visual design students relatively few things that will enable them to do relatively many things.

Produktdetaljer
Sprog: Engelsk
Sider: 215
ISBN-13: 9780895037794
Indbinding: Paperback
Udgave:
ISBN-10: 0895037793
Udg. Dato: 30 dec 2013
Længde: 0mm
Bredde: 229mm
Højde: 152mm
Oplagsdato: 30 dec 2013
Forfatter(e): Alan Manning, Nicole Amare
Forfatter(e) Alan Manning, Nicole Amare


Kategori Kommunikationsstudier


Sprog Engelsk


Indbinding Paperback


Sider 215


Udgave


Længde 0mm


Bredde 229mm


Højde 152mm


Udg. Dato 30 dec 2013


Oplagsdato 30 dec 2013

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