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Advertising and Anthropology
Af: Timothy de Waal Malefyt, Robert J. Morais Engelsk Paperback
SPAR
kr 37
Advertising and Anthropology
Af: Timothy de Waal Malefyt, Robert J. Morais Engelsk Paperback
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors'' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors'' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
Produktdetaljer
Sprog: Engelsk
Sider: 200
ISBN-13: 9780857852021
Indbinding: Paperback
Udgave:
ISBN-10: 0857852027
Udg. Dato: 1 sep 2012
Længde: 11mm
Bredde: 234mm
Højde: 158mm
Oplagsdato: 1 sep 2012
Forfatter(e) Timothy de Waal Malefyt, Robert J. Morais


Kategori Medievidenskab: reklame og samfund


Sprog Engelsk


Indbinding Paperback


Sider 200


Udgave


Længde 11mm


Bredde 234mm


Højde 158mm


Udg. Dato 1 sep 2012


Oplagsdato 1 sep 2012

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