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Advertising and Consumer Culture in Ireland, 1922-1962

Af: Stephanie Rains Engelsk Hardback
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kr 31

Advertising and Consumer Culture in Ireland, 1922-1962

Af: Stephanie Rains Engelsk Hardback
This book explores advertising and consumer culture as key aspects of everyday life and national culture in twentieth-century Ireland. It makes a particular argument that the presence of anti-materialist rhetoric in some parts of Irish public life after Independence has obscured the existence of a lively consumer culture throughout the period, as evident in the many advertisements which supported Irish newspapers and magazines, the jingles broadcast on Irish radio, and the neon advertising signs and billboards on Irish streets. The book focuses on the development of the advertising industry itself, and the sophisticated ways in which it worked to associate consumption with national pride. It also considers the advertising of Irish homes and home appliances as an important focus of consumption, and the targeting of Irish women as the principal consumers in those homes, as well as publicity stunts and advertising in public space, and the form and style of commercial broadcasting and sponsored programming from the earliest days of Irish radio. It finishes with an examination of the opposite extremes of consumer abundance displayed in the annual Christmas advertising, as opposed to the consumer culture response to shortages during World War Two.
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This book explores advertising and consumer culture as key aspects of everyday life and national culture in twentieth-century Ireland. It makes a particular argument that the presence of anti-materialist rhetoric in some parts of Irish public life after Independence has obscured the existence of a lively consumer culture throughout the period, as evident in the many advertisements which supported Irish newspapers and magazines, the jingles broadcast on Irish radio, and the neon advertising signs and billboards on Irish streets. The book focuses on the development of the advertising industry itself, and the sophisticated ways in which it worked to associate consumption with national pride. It also considers the advertising of Irish homes and home appliances as an important focus of consumption, and the targeting of Irish women as the principal consumers in those homes, as well as publicity stunts and advertising in public space, and the form and style of commercial broadcasting and sponsored programming from the earliest days of Irish radio. It finishes with an examination of the opposite extremes of consumer abundance displayed in the annual Christmas advertising, as opposed to the consumer culture response to shortages during World War Two.
Produktdetaljer
Sprog: Engelsk
Sider: 252
ISBN-13: 9781802070583
Indbinding: Hardback
Udgave:
ISBN-10: 1802070583
Udg. Dato: 1 sep 2022
Længde: 0mm
Bredde: 239mm
Højde: 163mm
Forlag: Liverpool University Press
Oplagsdato: 1 sep 2022
Forfatter(e): Stephanie Rains
Forfatter(e) Stephanie Rains


Kategori Social- & Kulturhistorie


Sprog Engelsk


Indbinding Hardback


Sider 252


Udgave


Længde 0mm


Bredde 239mm


Højde 163mm


Udg. Dato 1 sep 2022


Oplagsdato 1 sep 2022

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