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Advertising and Integrated Brand Promotion

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Place yourself in the midst of today''s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today''s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.Advertising strategy comes to life with dynamic visuals and examples from today''s most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
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Place yourself in the midst of today''s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today''s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.Advertising strategy comes to life with dynamic visuals and examples from today''s most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
Produktdetaljer
Sprog: Engelsk
Sider: 448
ISBN-13: 9781337110211
Indbinding: Paperback
Udgave:
ISBN-10: 1337110213
Kategori: Salg og marketing
Udg. Dato: 1 jan 2018
Længde: 23mm
Bredde: 216mm
Højde: 275mm
Forlag: Cengage Learning, Inc
Oplagsdato: 1 jan 2018
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