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Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising.
Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising.
Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Prisen for levering afhænger af typen af dit medlemskab, eller om du ikke har et medlemskab.
Hvis du ikke har et medlemsskab er priserne som følger:
| Levering til pakkeshop | 39,95 kr. pr. ordre |
| Hjemmelevering | 59,90 kr. pr. ordre |
Med et guldmedlemsskab er leveringspriserne:
| Levering til pakkeshop. Ordrer under 250 kr. | 34,95 kr. pr. ordre |
| Levering til pakkeshop. Ordrer over 250 kr. | 24,95 kr. pr. ordre |
| Hjemmelevering. Ordrer under 250 kr. | 59,90 kr. pr. ordre |
| Hjemmelevering. Ordrer over 250 kr. | 49,90 kr. pr. ordre |
Med et plating- eller streaming medlemsskab er leveringspriserne:
| Levering til pakkeshop. Ordrer under 250 kr. | 24,95 kr. pr. ordre |
| Levering til pakkeshop. Ordrer over 250 kr. | 0 kr. pr. ordre |
| Hjemmelevering. Ordrer under 250 kr. | 44,90 kr. pr. ordre |
| Hjemmelevering. Ordrer over 250 kr. | 19,95 kr. pr. ordre |
Bemærk venligst, at vi forbeholder os retten til at ændre i et fragtbeløb efter ordreafgivelse, hvis man som kunde har opnået en særlig fragtpris pga. køb for over 250 kr. og efterfølgende retter i sin ordre, så ordrebeløbet kommer under 250 kr. Ovenstående fragtpriser for ordrer under 250 kr. vil i så fald være gældende.
Levering
Varerne sendes indenfor 1-6 hverdage. Den konkrete leveringstid står oplyst ved hver enkelt vare. Levering sker med PostNord eller DAO distribution. Vi leverer kun i Danmark og ikke til Grønland og Færøerne.
Vær opmærksom på, at DAO ofte leverer om natten, og at der ikke skal kvitteres for modtagelse af pakken fra DAO. Hvis ikke DAO kan levere pakken forsvarligt ved dør eller i postkasse,
vil pakken i stedet blive leveret til nærmeste pakkeshop, også selvom du har betalt for hjemmelevering.
