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AI-Based Data Analytics
Engelsk Hardback
SPAR
kr 135
AI-Based Data Analytics
Engelsk Hardback

This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include:

  • The role of Explainable AI in improving customer experiences in e-commerce
  • Sentiment analysis of social media
  • Data analytics in business intelligence
  • Federated learning for business intelligence
  • AI-based planning of business management
  • An AI-based business model innovation in new technologies
  • An analysis of social media marketing and online impulse buying behaviour

 

AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book’s second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies.

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This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include:

  • The role of Explainable AI in improving customer experiences in e-commerce
  • Sentiment analysis of social media
  • Data analytics in business intelligence
  • Federated learning for business intelligence
  • AI-based planning of business management
  • An AI-based business model innovation in new technologies
  • An analysis of social media marketing and online impulse buying behaviour

 

AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book’s second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies.

Produktdetaljer
Sprog: Engelsk
Sider: 244
ISBN-13: 9781032411767
Indbinding: Hardback
Udgave:
ISBN-10: 1032411767
Kategori: Salg og marketing
Udg. Dato: 29 dec 2023
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Oplagsdato: 29 dec 2023
Forfatter(e):
Forfatter(e)


Kategori Salg og marketing


Sprog Engelsk


Indbinding Hardback


Sider 244


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm


Udg. Dato 29 dec 2023


Oplagsdato 29 dec 2023

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